Presales Collaterals for Zensar Technologies Re-Branding

Client: Zensar Technologies, India & US, UK.

Industry:

Application Engineering, Digital Products & Digital Transformation

Services

Brand Re-Positioning (New Service Lines)

Brand Identity Change- Execution

New Brand Internal Communications

New Brand External Communications

Presales Proposals & Solutioning
LinkedIn Brand Campaigns

Zensar is a technology consulting and services company with 12,000+ associates in 35+ global locations. They focus on conceptualizing, designing, engineering, marketing and managing digital products, B2B & consumer experiences for high-growth companies looking to disrupt through Tech innovation. They address the growth needs of enterprises in dynamic industries such as Hi-tech, Manufacturing, Banking & Financial Services, Insurance, Consumer Services, Public Services and Healthcare. Working with the Investors, CTOs, CIO's, Zensar aims to strengthen their clients technology stacks and drive transformation through process re-engineering, Data engineering and analytics, Cloud/infrastructure/ security services and AI/ ML based Solutions.

In 2021 Zensar approached Uxury to help them implement their rebranding to position themselves as challengers in Tech industry with the ability to provide the best in class solutions and tangible technology-driven outcomes.

The Ask

Zensar, a global IT solutions provider with a strong client base across India, the US, and the Middle East, sought to overhaul its presales processes and marketing assets as part of its 2021 New Brand Launch. Their objective was to ensure brand consistency, sharpen market positioning, and enhance the impact of all internal and external-facing collateral—ranging from client pitches and presentations to proposals, capability documents, and case studies—to drive success in highly competitive B2B markets.

The Solution

Uxury led a comprehensive brand revamp for Zensar, developing unified, best-in-class presales and marketing assets tailored to diverse global audiences. We redesigned all client-facing presentations, proposals (legacy and new), and strategic capability documents, embedding competitive storytelling and solution-centric messaging. We also produced refreshed case studies and sales enablement toolkits, working closely with Zensar’s leadership to ensure seamless brand roll-out across every customer touchpoint during the relaunch.

The Results

The brand overhaul and high-impact presales transformation delivered by Uxury elevated Zensar’s positioning in US, India, and Middle East markets, directly contributing to new B2B business wins. Notably, the strategic collateral and proposals helped Zensar secure marquee contracts—including the City of San Diego project—and established a scalable framework that continues powering their enterprise sales effectiveness.