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Delivering a Strong Brand for
National Designer Display Systems


National Designer Display Systems


Retail Store​


Brand Narrative

Strategy & Positioning

Brand Identity

Brand Communication

Brand Extension

Digital Engagement and Application

NDDS is one of India's largest retail display, furniture and fixture companies, founded in 1996 under the visionary leadership of Mr.Tufail Khan. They have been in business for over 25 years, headquartered in Mumbai with clients across India.


They take pride in delivering high-quality customized displays, furniture and large custom projects involving multi-material inputs. Nurturing their decade-old client relationships with trust and service excellence. All services are managed in-house and accelerated by a robust production factory spread over 5 acres at Khopoli. NDDS factory is equipped to design, mass-produce and ship to clients across the globe.

The Ask

  • Should stand out as Retail Displays manufacturing company

  • Portray strong processes, futuristic production technology, state of the art manufacturing

  • Sophistication as a by product, in the branding process

  • Should convey robustness, and quality output

The Solution

We designed series of logos, using the NDDS abbreviation, since that name has already carved a niche in your Target Audience's minds. We chose a minimalist design and color scheme, which lays emphasis on the design value: Less is more.

Logo’s derive their meaning from the quality of the thing they symbolize, not the other way around – logos are there to identity, not to explain.

In a nutshell, what a logo means is more important than what it looks like. We therefore encourage that you read the symbolism and description given with each of the designs we have presented.

we are a challenger brand

International Standards

articulation of solutions

Futuristic Technology

in our outlook


in our efforts


deep expertise in what we do


in the store



in exhibiting products

Our approach,
here's why it worked really well:

This logo symbolizes harmony between form and functionality. The bold compact form symbolises that the brand has stood the test of time with its 30 year legacy. Using repetition of form to promise the customers that the brand is consistent in it's service delivery. The bold lettering stands for powerful and robust processes. Overall the logo stands for stability and responsibility which NDDS takes, making its customers feel secure and confident in their choices. This logo has been inspired by stenciled cutouts, often used across the retail signage industry.


Logo Variations


The bold lettering makes it look powerful and contemporary. This logo has been inspired by stenciled cutouts, often used across the retail signage industry.


Adapting an existing brand logo into another language is surely among the most challenging of localization projects. Taking a word or name that has already been heavily stylized then re-interpreting it into another language whilst keeping intact the character of the logo requires graphic design savvy.


Ambient Graphic Design

The logo can be placed based on where it is best suited depending on application and tone.

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