Mobile Banking App
With intense competition, this large MNC bank felt it is important to differentiate itself from other players in the market, through omni-channel banking.
They wanted a new UX and added features to the app, which complemented their Net-Banking Digital Experience.
Banking customers are tech-savvy and expect their banks to be the same. So, we had consistent UX on all form factors, and channels, so that the customer gets a seamless experience.
We simplified the UX with these features:
Personalized MPIN feature to speed up the app registration process
Syncing bill payment reminders with the phone calendar
Quicker money transfer to personal contacts, integration with FB & Twitter contacts
Smart location tracking: the ability to locate nearby ATMs and branches using Augmented Reality (AR)