Scaling Online B2B Lead Generation for Casa Amarosa
Home & Lifestyle Online Store
Digital Engagement and Application
Casa Amarosa offers wholesale handcrafted and ethically made home & lifestyle goods for retailers and trade partners across the globe. Each collection uses traditional artisan techniques from India featuring cushions, throws, rugs, wall décor, kitchen textiles and personal accessories. The brand wanted to use their website to generate engagement and lead generation for their business teams. Their ideal customers are Indian diaspora in the US, UK and Canada, owners of boutiques who propagated Indian Origin products.
Casa Amarosa is a brand of Indian origin that added a headcount to the team of their India operation. Indian handicrafts and soft furnishings have a huge demand in the US, Canada and UK. They approached us to create brand engagement, website design and online lead generation campaigns to increase their business reach and sales.
We helped them generate leads and raise awareness using social advertising. We launched a targeted Facebook ad campaign to direct potential customers to their website and use retargeting ads that lead to successful conversion. We also conducted a website audit to identify critical technical issues and improve their overall user experience.