Event branding for India’s leading organisation for nation-building: CII YI
Young Indians (Yi) is an integral part of the Confederation of Indian Industry (CII) and serves as a platform for young Indians to work towards a developed nation. Yi focuses on Youth Leadership, Nation Building, Thought Leadership through impactful projects and activities. Yi grooms its members for leadership roles and promotes collaboration through a digitally enabled network across 51 chapters and over 30,000 members across India. Yi is a founder of the G20 Young Entrepreneurs Alliance (G20 YEA) and the Commonwealth Alliance of Young Entrepreneurs – Asia Pacific (CAYE- Asia Pacific).
YI wanted to accelerate the creation of marketing and event branding collaterals for its annual event 2020-21 Take Pride: a unique pan India Program- which hosts members from multiple locations to showcase the impact they have created at the grassroots level. A lot of data had been collected, and it had to be structured into graphs, infographics, visuals. They wanted the data to be visualised and the story to be told in a captivating manner. Uxury was entrusted with creating the corporate presentation, event branding collaterals and explainer videos for the event. CII Yi teams wanted help from an agency that would help them to meet crunched timelines and corporate presentation design goals.
Uxury was able to successfully deliver the corporate presentation, branding collaterals, and explainer videos for the event, on time and within budget. We got an appreciation for expertise in visual storytelling, brand design & visual content production. Uxury got accolades from presenters since we managed to craft a compelling story in explainer videos. The presentation design demonstrated the impact being delivered by grassroots organizations: in areas such as rural development, disaster management, and climate change.