New Identity Launch for Paramount Hospitals
Paramount
Industry
Healthcare
Services
Brand Strategy & Re Positioning
Brand Identity Revamp
Brand Communication
Digital Engagement and Application
Ambient Graphics and signage
Paramount Hospital is a forty bed multispecialty hospital situated at Sakinaka junction, Mumbai. Founded in 1997 by Dr. Utkarsh Angachekar & Late Dr. Anjali Angachekar, the hospital aims to make expert surgery and affordable healthcare accessible to local communities in Mumbai. At Paramount experts doctors and surgeons renowned in their super specialty fields operate with the latest cutting-edge technologies. Over the last 25 years, Paramount Hospital's endeavour has been to put patients first, and ensure that they recover faster, making superior healthcare available to the community at large.
The Ask
Paramount wanted to commemorate its 25 year celebrations with a new brand identity. They wanted to launch the new identity at a Gala event. Uxury was entrusted with creating the logo, identity design, corporate presentation, website design and explainer videos for the event. Their internal teams wanted help from an agency to meet crunched timelines, to showcase their capabilities mainly in Orthopedics, Laparoscopic Surgery and Urology.
The Solution
Uxury was able to successfully deliver the logo, identity design, corporate presentation, banners, website design and explainer videos, on time and within budget. The new brand identity now reflects Paramount Hospital’s focus on providing advanced healthcare. The website design is now user-friendly and visually appealing, highlighting the hospital’s infrastructure, services, and specialist doctors. The goal of the new brand identity and website design is to attract potential patients for advanced surgeries by showcasing Paramount Hospital’s capabilities.
We were also able to convey the brands’ vision: becoming one of the 1st hospitals in the locality to go completely paperless, with Electronic Medical Records: a big step ahead in hospital management!
The Evolution of the Paramount
Before
After
Several Approaches
Our chosen approach,
here's why it worked really well:
Recreation of Brand and Positioning
Animated Presentation
