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Creating a Brand Presence for The Green Water Company

Image by Daniel Sinoca

The Green Water Company


Digital Water Services


Brand Strategy & Re Positioning

Brand Identity

Brand Communication

Digital Engagement and Application

Founded by Gautam Khandelwal and Shubhra Jain Khandelwal in 2021, The Green Water Company (TGWC) is India’s first digital water services platform offering holistic water solutions to individuals and organisations. From checking the quality of a water treatment plant to fixing a leakage in residential/commercial premises, The Green Water Specialists are well qualified to rectify and fix any fault line in water systems. The Green Water Company carries the legacy of its parent company (GMGR) and aims to be a partner in water and wastewater management. The family business (GMGR) has been a renowned name in the plumbing business for over five generations. TGWC is therefore not a start-up, but an off-shoot of an expanding vertical which the parent company has successfully grown in the last 15 years.

The Ask

TGWC wanted to design a new logo for their brand. They wanted the new logo to be crafted to represent their long-term vision for the brand. TGWC had identified the brand values of collaboration, planning, problem-solving, and managing water better. The ask was for creation of a logo symbol that reflected these values.

The Solution

A concept where 2 elements i.e. Handshake and Drop merge to convey the idea: building better networks for Water Management. Our palette uses the color yellow: which has proven wildly effective in producing mutual collaboration. Whereas Blue represents Dependability. Both colours together aim to signify collaboration.

The Evolution of the TGWC Identity

TGWC Final logo file-01.png

Brand Iconography

Social Media Advertising

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