Brand Collaterals and Marketing Strategy for WISH: a nutraceutical brand
WISH: Wellness Index of Spices for Health makes health supplements and preventive health products for a range of lifestyle-related ailments. The products are easy to carry, measure, make, and drink: the supplements instantly dissolve in any liquid. Simply mix in water and drink: that is the premise. WISH health supplements are formulated to dissolve uniformly allow your body to absorb nutrients to their full potential. Their products are 100% natural origin, 100% bioavailable and two times more effective than synthetic pills, and that’s their biggest differentiator.
WISH had decided to launch a range of nutritional products during the lockdown. Uxury was entrusted with creating the packaging. Their internal team wanted help from a design agency that would meet their team half-way on understanding product literature and making a the packaging design a success.
Uxury was able to successfully deliver the packaging design for WISH, on time and within budget. We were also able to convey the brand’s vision to visually differentiate products: being 100% natural origin and 100% bioavailable. Uxury used colour, typography and visual weight to make this distinction clear. Product lines were based on: Cognition, Detox, Gut, Sleep, Immunity: each of these was assigned a predominant colour and typography: using visual elements to communicate the differentiation in packaging design.