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Setting up Branding & Positioning for EarthBaby

Baby Holding Parent

EarthBaby

Industry

Baby Care & Mother Care 

Services

Brand Strategy & Re Positioning

Brand Identity Revamp

Brand Communication

Digital Engagement and Application

EarthBaby is a brand that combines generations of wisdom from Grandma's ‘nuskhas’ and natural ingredients to give its target audience the most gentle baby-care and mom-care products. Their products are chemical free, sulphate free and natural origin. Earthbaby offers Ecocert COSMOS NATURAL certified skincare for babies and new moms. COSMOS is an assurance of European quality standards and is one of the reasons EarthBaby is a preferred brand for eco-conscious parents.

The Ask

EarthBaby wanted to re-launch its brand through a complete logo and packaging design overhaul. Uxury was entrusted with creating the digital strategy, new corporate logo & brand identity, packaging design guidelines, brand guidelines document and social media launch plan. Earthbaby wanted help from an agency that would function along with their team to give the brand a face-lift and new identity. The Ask was that new brand identity should communicate Earthbaby’s focus on science-backed formulations and natural-ingredient products.

The Solution

Uxury was able to successfully deliver on the expectations on time and within budget. We managed to showcase the brand’s commitment to providing gentle baby and mom-care products made with natural ingredients. The logo design now clearly shows the words Earth and Baby intertwined in the symbol, reflecting the brand values of pure, safe and honest. The website design is now user-friendly and visually appealing, highlighting Earthbaby’s range of new products and their benefits. The goal of the new brand identity and website design is to attract potential customers by showcasing Earthbaby’s unique approach to baby and mom-care.

The Evolution of the EarthBaby Brand

Before

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Earth Baby_Brand Guidelines_v03-10.png

After

Several Approaches

Round 01

The symbol depicts a simplified form of baby/ human and leaf to denote earth or eco-friendliness. The font used is round and thin to denote comfort and softness.

Round 02

The symbol is a delicate composition of leaves that resemble mother and child. Colors and fonts are carefully used to depict femininity, care and elegance.

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Round 03

The symbol is a delicate composition of leaves that resemble mother and child. Colors and fonts are carefully used to depict femininity, care and elegance.

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Our chosen approach,
here's why it worked really well:

Earth Baby_Brand Guidelines_v03-09.png

Original

Shadow Version

Black Version

Black Reverse Version

Over Color Patch

Brand Guidelines Document

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