Social Media Engagement and Webinar Branding for Agribazaar
Social Media Engagement
AgriBazaar is a one-stop agritech platform that is an intelligent and intuitive system for delivering future-ready solutions to shape Indian agriculture. The cutting-edge technology and tools ensure the dependability, consistency, and sustainability of the fragmented agri-businesses.
Agribazaar wanted to report a landmark case with an aim to spread it to maximum interest parties. They announced a webinar as a platform to discuss a reform judgement. They approached us to help them maximize their first-ever webinar with the aim to attain the highest possible registrations. The goal was to generate 3,000 attendees for the webinar within a span of 7 days. This was during the peak of the lockdown in May 2020, therefore all partner meetings with government officials had to be done online. The biggest challenge was creating visibility within the PE VC and Agri communities regarding the far-reaching implications of this landmark ruling.
We curated and drove social media, newsletter and email campaigns to promote the series of webinars. Through our engaging content and digital marketing efforts, we achieved 7300+ registrations, with 3300+ attendees for Agribazaar's the landmark webinar. As a result of our intervention, Agribazaar now has a follower base of 8,000 + followers on their LinkedIn page.