Bridging The Gap
Social Media Engagement
The story of Daily Bread-n-Foods begins with Shahbehram Khodiyar Atai, originally from Iran, who set up Aryan Bakery in Mumbai (then Bombay) in 1939. He then went on to introduce Daily Bread, offering healthy, packaged bread of consistent quality that you could get daily –as opposed to the unpackaged bread sold round the corner. The name was inspired from the Daily newspaper delivered at his door.
Dailybread had a mandate of launching a food shop that supplies bakery and confectionery items to cooperative housing societies. The challenge was to launch a brand that had a complete vertically integrated food truck cooperation, in the middle of a lockdown. Uxury was entrusted with the challenge of conceptualizing, articulating, executing the food truck design in a manner that would be interesting for people to receive the brand.
Uxury came up with three iterations of design for the food truck. The final product was a complete self-sufficient food truck that supplied everything from buns, croissants, cakes to sandwiches, puffs and breadsticks. This was done in a way that most of the cooperative societies signed up for their products on a regular basis.
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