John Deere _________________

Bridging The Gap

Image by Loren King

Industry

Agritech

Services

Brand Strategy & Re Positioning

Brand Communication

Internal Communication

John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural machineryheavy equipmentforestry machinerydiesel enginesdrivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment. In 2019, it was listed as 87th in the Fortune 500 America's ranking and was ranked 329th in the global ranking. The company also provides financial services and other related activities.

Internal Communication