John Deere _________________
Bridging The Gap
Brand Strategy & Re Positioning
John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment. In 2019, it was listed as 87th in the Fortune 500 America's ranking and was ranked 329th in the global ranking. The company also provides financial services and other related activities.