Uxury_Food Delivery app
Uxury_Food Delivery app
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Uxury_Food Delivery app
Uxury_Food Delivery app
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Increasing food delivery orders on app

Uxury_Food delivery

A large Fast Food MNC with major franchises in India was targeting millennial customers with its value based offers on “meals” every month. They wanted to increase orders on the mobile app by over 20% making it a preferred medium for ordering.
 

The UX research with customers showed many areas for improvement. For instance:

  • "Make it a meal" suggestions were NOT being made at the right places in the app

  • Customers could not customize what ingredients they wanted to add/leave out

  • Inability to alter order during checkout 

  • Lengthy registration and checkout process 
     

We the simplified UX and replicated the ease of ordering face-to-face. We improved the overall UX by:

  • adding "Convert the order into a Meal" feature at relevant decision points

  • shortening the registration to a simple 2-step process

  • adding a customization option even during checkout 

  • allowing users to save multiple addresses and tag them 

  • option to choose "Happy Meal", "Combo Meals" "Sharing Packs" thereby up-selling


We also segregated orders into: Home Delivery, Take Away and Bulk Meal booking in advance for large orders, saving the Client's team significant time and top dollar.